P1-C6 · 5 Roles of the Supply Chain + 60 Ticker Map¶
Core One-Liner
Mapping the supply chain = seeing how money flows. With C1-C5 as foundation, this map is no longer isolated tickers, it's cause and effect.
AI Industry Knowledge — History → Technology → Supply Chain → Business → Application → Geopolitics
P1-C6 (Part 1, Chapter 6). After this chapter, you can place any AI stock into one of the 5 supply chain roles and explain why it's there (historical + technical reason), not just memorize.
1. The Problem: You Look at a Supply Chain Map with 60 Tickers and Still Can't Recognize Them All¶
You've already learned history / technology / hardware in C1-C5. Now look at the supply chain:
- ASML / TSM / SK Hynix / NVDA / SMCI / VRT / CEG / MSFT / OpenAI ...
- 60+ tickers: which are upstream, which are downstream, which are "selling shovels," which are "panning for gold"?
Memorization is useless. What you need is a 5-role map + where each ticker fits + why it's there (derived from C1-C5).
2. The Solution: 5-Role Framework¶
💡 Each ticker is clickable → go to its Multi-Source Profile to see supply chain coordinates / upstream-downstream / key data.
| Role | What They Do | Representative Tickers | C1-C5 Explanation Why |
|---|---|---|---|
| Upstream | Shovels for shovel sellers (equipment/materials) | ASML · AMAT · LRCX · SNPS · CDNS · SK Hynix · MU · Samsung | Physical bottlenecks → who owns that link (C5 §3.2 HBM) |
| Midstream | Shovel sellers (accelerators/network/optics) | NVDA · AMD · AVGO · COHR · LITE · ANET · MRVL | NVDA's 20-year build (C3) + network bottleneck (C5 §3.3) |
| Downstream | Data centers / Cloud (shovel buyers) | MSFT · GOOGL · AMZN · ORCL · CRWV · NBIS | Hyperscaler vs Neocloud (C5 §3.4 + Application C8) |
| Customer | AI labs (compute users) | OpenAI · Anthropic · xAI · Mistral · DeepSeek | Positioning (C3 OAI vs Google) + Application (C8) |
| Support | Power / Cooling / Real Estate | CEG · VST · VRT · ETN · HUBB · GEV · EQIX · DLR | Energy bottleneck (C5 §3.4) |
Key insight: In the 5 AI industry roles, the further upstream, the deeper the moat (equipment/material monopoly), the further downstream, the shallower the moat (cloud/SaaS high substitutability). This directly relates to your Layer 2 valuation (detailed in C7).
3. How It Works: Simplified Supply Chain Diagram + Key Dependencies¶
graph LR
%% Upstream
ASML[ASML EUV] --> TSM[TSM Wafers]
AMAT[AMAT/LRCX Equipment] --> TSM
SNPS[SNPS/CDNS EDA] --> NVDA[NVDA Design]
SKHynix[SK Hynix HBM] --> NVDA
MU[Micron HBM] --> NVDA
TSM --> NVDA
%% Midstream
NVDA --> Hyperscaler[MSFT/GOOGL/AMZN]
NVDA --> Neocloud[CRWV/NBIS/ORCL]
COHR[COHR/LITE Optical Modules] --> NVDA
ANET[ANET Networking] --> Hyperscaler
%% Downstream + Customer
Hyperscaler --> OpenAI[OpenAI]
Hyperscaler --> Anthropic[Anthropic]
Neocloud --> OpenAI
%% Support
CEG[CEG/VST Power] --> Hyperscaler
VRT[VRT/ETN Electrical Liquid Cooling] --> Hyperscaler
VRT --> Neocloud
classDef upstream fill:#fef3c7,stroke:#d97706
classDef midstream fill:#dbeafe,stroke:#2563eb
classDef downstream fill:#dcfce7,stroke:#16a34a
classDef customer fill:#fee2e2,stroke:#dc2626
classDef support fill:#fce7f3,stroke:#db2777
class ASML,AMAT,SNPS,TSM,SKHynix,MU upstream
class NVDA,COHR,ANET midstream
class Hyperscaler,Neocloud downstream
class OpenAI,Anthropic customer
class CEG,VRT support
5 Transmission Rules (you'll use these repeatedly in your thesis):
- NVIDIA is not isolated — it depends on TSM foundry + SK Hynix HBM + COHR optical modules + SNPS/CDNS design software. Any link breaks → NVDA is affected. (e.g., Samsung strike → HBM shortage → NVDA H200 shipments constrained)
- AI lab infra is now multi-cloud + multi-silicon (per OpenAI 2026/03/31 + AWS/Oracle/CRWV announcements)
- Early (pre-2024): OpenAI mostly went through Azure → MSFT bought GPUs from NVDA
- 2025-2026 onwards: OpenAI infra multi-cloud: MSFT / ORCL / AWS / CRWV / GOOGL (Q4 2026 certify in progress); multi-silicon: NVDA (10GW) / AMD (6GW) / AWS Trainium (~2GW) / Cerebras / Broadcom co-designed own chip
- → NVDA's beneficiary spread is no longer just hyperscaler capex; OpenAI / Oracle / CoreWeave / AWS / Google are direct contract counterparties. Tracking surface: not only MSFT/META/AMZN/GOOGL capex, but also ORCL RPO + CRWV contracts + silicon mix shares.
- Neocloud (CRWV / NBIS / ORCL OCI) differs from Hyperscaler — they only do AI compute, not general cloud. Highly concentrated customers (CRWV 60%+ MSFT, ORCL OpenAI exposure ~66% per Q1 FY26 RPO $455B / reported $300B OpenAI deal — note: against Q3 FY26 RPO of $553B the same $300B is ~54%; both are arithmetic, just different denominator quarters). This is a valuation premium but also a RISK.
- Power is the real bottleneck — AI data centers consume enormous electricity. Not just hardware, but also CEG (nuclear PPA) / VST / GEV (gas turbines) / VRT (liquid cooling) — all "shovel sellers."
- Supply chain upstream-downstream transmits — learning to track upstream + downstream = a complete thesis.
4. vs C5 What You Already Know¶
| Dimension | C5 Gives You | C6 Adds |
|---|---|---|
| Hardware physics | ✓ | Doesn't map to companies |
| Company map | ✗ | 5 roles + 60 tickers + causality (why in that role) |
| Investment meaning | Know bottlenecks | Know which company corresponds to which bottleneck — see news "HBM shortage" and immediately know SK Hynix / Micron benefit, NVDA shipment cap |
C5 = physics. C6 = company mapping. Without C6, you see news but don't know which stock to focus on.
5. Try It: Pick 1 Edge, Answer "Why Them"¶
Task (15 minutes): Pick 1 of the 3 edges below, use C1-C5 knowledge to answer "Why not someone else":
| Edge | Question |
|---|---|
| NVDA ← SK Hynix HBM (70%+ share) | Why not Samsung? (Hint: qualification difficulty + strike + yield) |
| TSM ← ASML EUV (100% share) | Why not Canon / Nikon? (Hint: 25 years R&D + physical optics difficulty) |
| MSFT Azure ← OpenAI (three-version timeline — 2025/01/21 v1: API exclusive to Azure through 2030 + MSFT ROFR on new capacity; 2025/10/28 v2: API exclusivity extended until AGI verification / MSFT no longer holds ROFR / $250B incremental Azure commitment / non-API products on any cloud; 2026/04/27 v3 amended (current): License non-exclusive (prev. exclusive), OpenAI may use any cloud (MSFT remains primary, OpenAI products launch on Azure first unless MSFT cannot/will not), MSFT no longer pays revenue share to OpenAI, OpenAI→MSFT revenue share continues through 2030 subject to cap independent of AGI, AGI provisions removed, MSFT IP through 2032 changed to non-exclusive — per Microsoft blog 2026/04/27 + OpenAI 2026/04/27 + CNBC; LEDGER F-021 v3) | Why not Google? (Hint: C3 startup vs incumbent mindset) |
Self-check (3 items met → proceed to P1-C7):
- You can explain why ASML is the ultimate moat (single company, physical bottleneck)
- You can predict "If Samsung HBM3e suddenly passes NVDA qualification" which 3 stocks move (SK Hynix - / Micron - / Samsung +)
- You can say in one sentence the moat source for each supply chain link (upstream = physics, midstream = ecosystem, downstream = scale)
6. What's Next¶
You've mapped the supply chain. But how much each link earns varies hugely — ASML ~50% gross margin vs AMD ~50% gross margin / AMD ~11% operating margin (different metrics; FY25 GAAP). Who is the true king, who is a passerby?
→ P1-C7 · Business Model + Value Capture 5-dimension scoring for each link — moat source + profit margin + switching cost.
7. Deep Dive (optional): Atlas 1643 LLM-mined Articles / Cross-Border Dependency / China Domestic Substitution¶
Click to expand deep supply chain version
Atlas (1643 LLM-mined articles):
The edu_site now has supply_chain_atlas.md — from SemiAnalysis / Stratechery / The Information's 1643 articles, LLM extracted 269 edges with ≥2 citations. 10x more detailed than the manual 30-edge version. Advanced users, check this.
Cross-border dependency: NVDA → TSM (Taiwan) → ASML (Netherlands) — every link crosses borders. Any shock to Taiwan Strait / China-EU relations → NVDA shipments affected. This is a macro overlay your thesis cannot ignore.
China domestic substitution (2023+): After H100 banned from China, Huawei Ascend 910C + SMIC 7nm + YMTC HBM emerged. China market splits in two (domestic Huawei / foreign NVDA). NVDA China/HK is ~13% FY2025 ($17.1B / $130.5B per 10-K); Data Center China dropped 19%→14% from 2023→2024 (continuing decline). Other markets compensate.
→ This "market segmentation" is the geopolitics (C9) main thread. Any ticker with China exposure in your thesis must consider this.
New roles emerging (2026+): - AI Real Estate: EQIX / DLR / IRM (data center REITs) - AI Legal/Compliance: Harvey / Lex Machina (vertical SaaS) - AI RegTech: SAS / Palantir (compliance models) - AI Data Labeling: Scale AI / Surge (RLHF data)
These new ecosystem layers are still forming, investing is in an early window.
8. Further Reading (this chapter — 5-role supply chain + 60 tickers)¶
All free sources, aligned with P5 0-paid policy
Classic papers / primary sources:
- TSMC 20-F Annual Report — Customer concentration + process mix + capex
- ASML Annual Report — EUV / DUV installs + customers + China export restrictions
- NVIDIA 10-K FY2025 — Top 4 customers ~40%+ of revenue
Wikipedia (3-10 min):
- "Semiconductor industry" — Industry overall + top companies
- "Fabless manufacturing" — Origins of the fabless model + difference vs IDM
- "TSMC" — 40-year history + customer structure
- "ASML Holding" — How the EUV monopoly came to be
- "Hyperscale computing" — Hyperscaler definition + Big 4
Videos / public lectures:
- Asianometry YouTube — Semiconductor supply chain explainer, many free videos (TSM / ASML / Samsung / China domestic substitution)
- TSMC Technology Symposium public talks — New processes + advanced packaging each year
- ASML "How does EUV work" — Official teaching material
Podcasts:
- Acquired — TSMC — Startup to fabless gold standard, full journey
- Acquired — ASML — 25 years of EUV R&D + how the monopoly formed
Company IR (quarterly reports are the gold):
- TSMC IR — Quarterly reports + investor day (advanced-node mix + CoWoS capacity)
- ASML IR — Orders / backlog / China share in quarterly reports
- NVIDIA IR — Data Center segment + customer concentration
- Applied Materials / Lam Research / KLA IR — The 3 equipment giants
- Cadence / Synopsys IR — EDA duopoly
Books (library):
- Chris Miller "Chip War" (2022) — Must-read, full supply chain macro + geopolitics
- Tae Kim "The Nvidia Way" (2024) — Supply chain relationships from NVDA's perspective
- Morris Chang "Autobiography" (Chinese edition available; English partial) — TSM founder's autobiography
Pair with this chapter's self-check:
After "Chip War" + 3-5 Asianometry videos + 1 quarterly report each from TSM/ASML/NVDA, you should be able to answer "who chokes whom across the 5 roles" and "pick 1 edge and explain why it's them."