🐂 TSLA — Company Profile (Teaching)¶
Teaching site, not investment advice. Specific market cap / stock price / financial figures change frequently and are intentionally omitted; use the SEC + Yahoo Finance links below to pull real-time data yourself.
📌 Basics¶
| Dimension | Content | Source |
|---|---|---|
| Core business | Electric vehicles (Model 3 / Y / S / X / Cybertruck) + Energy (Megapack / Powerwall storage) + FSD (autonomous driving software) + Optimus humanoid robot (in productization) + in-house AI5 / AI6 inference chips (Samsung + TSM dual foundry) | 10-K |
| Founded / HQ | 2003 / Austin, Texas, USA (moved from CA Palo Alto in 2021) | wiki |
| CEO | Elon Musk (founder + CEO, since 2008) | DEF 14A |
| Primary listing | NASDAQ: TSLA | — |
| Fiscal year | Calendar year (Jan 1 – Dec 31) | SEC EDGAR |
💡 Real-time market cap / share price / quarterly deliveries / energy revenue: see SEC primary + IR links below.
🏭 Supply Chain Coordinates (Part 1-C6 framework)¶
Upstream (Who TSLA Depends On)¶
| Supplier | What flows | Key dependency |
|---|---|---|
CATL (300750.SZ / 3750.HK) |
LFP batteries for China + some international models | Critical |
LGES LG Energy Solution (373220.KS) |
Batteries for some models | Multi-source |
Panasonic (6752.T) |
NCA batteries for Nevada gigafactory | Long-term partnership |
NVDA + AMD |
Primary Tesla AI compute — Dojo team closed/restructured 2025/08 (Peter Bannon departed; some staff to new startup DensityAI); Tesla shifted to external GPUs (per TechCrunch / DCD); Dojo3 mentioned by Musk as potential 2026 space-based AI compute, no longer moat-core | Critical |
SSNLF + TSM |
In-house AI5 / AI6 chip foundry: AI5 + AI6 dual foundry (Samsung Taylor TX + TSM Arizona); Samsung signed $16.5B AI6 contract with Tesla (Taylor fab, through 2033) | Dual foundry |
| Lithium / cobalt / nickel miners | Battery raw materials (highly cyclical) | Multi-source |
Downstream (Who Depends on TSLA)¶
| Customer | Relationship | Concentration |
|---|---|---|
| Global EV consumers | C2B direct sales (bypassing traditional dealers) | Highly diversified |
| Energy storage customers (utility + commercial + residential) | Megapack / Powerwall — fastest-growing business | Diversifying |
| Robotaxi (not launched) + Optimus (not launched) — future potential customers | TBD | TBD |
Competitors¶
- EV (traditional):
GMBolt / Hummer EV /FMustang Mach-E /STLAStellantis /BMWYY/VWAGYID series - EV (China):
BYDDYBYD (002594.SZ) /NIO/XPEV/LILi Auto / Huawei Aito / Xiaomi SU7 - Autonomous driving:
GOOGLWaymo (Robotaxi commercialized first) /GMCruise (restructured) / China Baidu Apollo / NVDA DRIVE / Mobileye (MBLY) - Energy storage:
FLNCFluence /SEDGSolarEdge /ENPHEnphase / China CATL ESS - Humanoid robots:
1810.HKXiaomi / Figure (private) / Apptronik (private) / Unitree (China, private)
💼 Business Model + Value Capture (Part 1-C7 view)¶
- Revenue mix: Automotive ~80%+ (vehicles + FSD software + regulatory credits) / Energy generation & storage ~10%+ (fastest-growing) / Services & other ~5%
- Gross margin: Overall ~17-20% (vs. historical ~25%, significantly compressed by price war + reduced regulatory credits)
- Pricing power: Model 3 / Y price-cut multiple times (China + global); Cybertruck limited edition premium pricing — medium
- Substitution difficulty: Medium — China BYD / Xiaomi SU7 multiple competing models emerged, but FSD + Supercharger network still a niche advantage
(For specific quarterly revenue / delivery volumes / FSD revenue / energy storage, see the latest SEC 10-Q.)
🏰 Moat Assessment (Part 3-C2 Buffett 5-step lens)¶
| Type | Strength (0-1) | Source |
|---|---|---|
| Brand | 0.8 | Global EV leader brand; Musk personal brand strong (but controversial) |
| Switching cost | 0.4 | Supercharger network + FSD software lock in some customers, but switching to traditional cars is easy |
| Network effects | 0.4 | Supercharger network + FSD training data |
| Scale + cost | 0.6 | Gigafactory global network + direct sales model; Dojo team restructured 2025/08 — AI compute moat shifted to external GPUs (NVDA/AMD) + AI5/AI6 in-house chips via Samsung + TSM dual foundry |
Composite: 2.2 / 4 → medium moat, EV business under China competitive pressure + AI / Robotaxi / Optimus long-term narrative is the core thesis
⚠️ Key Reverse-Trigger Conditions (Part 3-C5 anti-thesis view)¶
- Trigger 1 (quarterly): Global EV deliveries decline YoY (vs. historical +20-50%) — growth thesis shakes
- Trigger 2 (annual): China market EV share continuously declines (vs. BYD / Xiaomi / Huawei counterattack) — Greater China revenue impact
- Trigger 3 (event): FSD autonomous driving accidents + regulatory / litigation significant escalation
- Trigger 4 (low probability, catastrophic): Robotaxi commercialization fails (vs. Waymo already commercialized) — long-term AI narrative failure
- Trigger 5 (event): Musk's long-term attention diverted to xAI / X / SpaceX / Trump political role — Tesla execution weakens
🔗 Teaching Cross-References¶
- Part 1-C2 · AI industry map — TSLA in the app + end-to-end AI application layer
- Part 2A-C2 · Cultural context — Musk founder-CEO culture
- Part 4-C9 · Musk multi-company case — TSLA / SpaceX / xAI / X conflict of interest
- Patterns — #16 founder-CEO multi-business conflict risk
📚 SEC Primary Filings (look it up yourself)¶
- SEC EDGAR TSLA all filings — 10-Q / 10-K / 8-K / DEF 14A
- Investor relations — earnings calendar + quarterly delivery data
Real-time quote: Yahoo Finance TSLA
Teaching use · numbers change — learn the method, not the specific figures · investment decisions are based on your own research + risk tolerance